WEST PALM BEACH, Fla./PORTO CERVO, ITA (July 20, 2021) – U.S. Polo Assn., in collaboration with its licensing partners in Italy, Incom SPA, Bonis SPA, Eastlab and WIP, has announced it will serve as the Official Apparel and Team Sponsor for the Italia Polo Challenge – Porto Cervo Arzachena 2021. The event will run from July 21 – 24 along the spectacular Costa Smeralda in the Italian region of Sardinia. U.S. Polo Assn. will provide team and staff apparel for this stunning event. There will also be a consumer experience merchandise tent on site for attendees to take home a piece of the sport.
The Italia Polo Challenge is a circuit of arena polo tournaments comprised of international teams participating in the most exclusive locations in Italy including Cortina d’Ampezzo, Rome – Piazza di Siena and this year debuting Porto Cervo – Arzachena. The circuit was created in 2018 by two passionate polo players eager to bring the tradition and heritage of the sport of polo to a wider audience.
“Alongside the Italian Federation and in partnership with our licensing partners in Italy, it’s an honor to be the Official Apparel and Team Sponsor for such an exciting polo tournament with one of the world’s most picturesque backdrops,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. has a strong market presence in Italy, so we look forward to supporting the event and highlighting the sport of polo to consumers and sports fans in this very special place.
While the Italia Polo Challenge is new to the global polo circuit, its location is one of the most breath-taking in all of Italy and its stature is not going unnoticed by the world’s top players and sports fans around the world. The event will feature four teams, 12 players, nearly 75 horses and will be watched thousands of attendees.
“We are excited to be collaborating with U.S. Polo Assn., the official brand of the sport of polo in the U.S. for this amazing event and appreciate the generosity of the brand in outfitting the teams and staff,” said Alessandro Giachetti, Head of Polo, Italian Equestrian Sports Federation. “The authentic connection between the brand and our players enhances this outstanding sponsorship and means something to loyal fans of polo and of U.S. Polo Assn.”