Royal Salute, the whisky that starts where others ends, today debuts a beautiful short film inspired by the world of horsemanship, which will be hosted online and shared globally. The film is the first instalment in a series to be produced by Royal Salute entitled ‘Stories of Power and Grace’, and will focus on Facundo Pieres and Jean-Francois Pignon, who at first seem to be at opposite ends of the equine spectrum.
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Jean-Francois Pignon is a horse whisperer from rural France, revered for spell-binding performances with his astonishing stable. Facundo Pieres, one of the world’s greatest polo players, travels the world with his ponies competing in the planet’s most prestigious polo competitions. As they describe their lives and motivations, the audience will recognize a mutual bond and shared spirit that encapsulates their different worlds, a passion for the power, grace and beauty of the horse.
Facundo Pieres, Global Polo Ambassador for Royal Salute World Polo commented: “This is a great new way for Royal Salute to communicate. They took two very different men and their relationship with their horses – a horse whisperer from France, and me. We’ve just been shooting some slow-motion imagery. When you capture a polo horse in slow motion, it looks amazing. These animals are superbly trained and well looked after and in close-up slow motion you can really see what beautiful athletes they are. You can see their speed, power and strength but also their grace, balance and elegance.”
Neil Macdonald, Global Brand Director for Royal Salute said: “Power and Grace perfectly sum up the style of Royal Salute whisky and extend to create an engaging story about the powerful bond between man and horse.”
About Stories of Power and Grace series
Royal Salute has created The Stories of Power and Grace series to enhance the link between this exceptional whisky and the extraordinary characters within the equine world; a world at the heart of Royal Salute. The film will channel the philosophy of the brand through a new medium – a radically different approach for Royal Salute engaging a larger target audience and giving the campaign international recognition.