During the last edition of Pitti Uomo in Florence in June, the luxury polo brand La Martina created the Maserati special edition “Centennial”, whose main aim is to dress the International Tour “Maserati Centennial Polo Tour” organized by Maserati in collaboration with La Martina, official supplier of the most prestigious worldwide polo tournaments.
The celebration of the Centennial Tour, which is currently taking place and it is being played in USA, China and Europe (UK), stops during Autumn and finishes in UAE at the beginning of 2015 with a memorable final event that will confer the Maserati Centennial Award to the best player.
In order to achieve greater involvement from La Martina worldwide clients around the world, the brand organized a polo exhibition with Maserati as a special guest. It was a special event for invited guests and took place in the green Centro Ippico Toscano, close to the historic park Cascine, a few minutes far from the Fortezza da Basso. In the afternoon, polo match was organized. It was played by two teams formed by three players in order to feel the emotion of a live game.
The Pitti Uomo is part of the Pitti Immagine, a collection of fashion industry events in Italy. Pitti Uomo is one of the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.