Dubai is the birthplace of beach bolo. In 2004 the first chukkas on sand took place at the Persian Gulf. Since then beach polo has become a worldwide phenomenon and is now held in 30 cities around the world. POLO+10 will be present as media partner at the Julius Bär Beach Polo Cup Dubai 2014 presented by Cadillac, which takes place from April 11th to 12th.

In 2013 the event returned to Dubai after a break for a period of six years. For this year’s event the organisers have announced new highlights. 2014 is a particularly special year, as it marks ten years since the Beach Polo Cup was conceived and created in Dubai. And this will be celebrated appropriately: the Julius Bär Beach Polo Cup Dubai 2014 presented by Cadillac will be bigger and more spectacular than ever before. Sam Katiela, mamemo productions’ managing and creative director as well as creator and founder of the Beach Polo Cup Dubai: “Last year’s tournament already exceeded many expectations but we are committed to continue to break new grounds and set the bar.”

Hosts and founders mamemo productions have relocated to new iconic venue, Sky Dive Dubai, home to many international sporting events. Here, next to the artificial island The Palm Jumeirah and to Dubai Marina, the world’s largest beach polo venue is being built especially for the tournament. The polo games will begin at sun set this year, giving spectators an afternoon of up-close polo, entertainment and family fun.

Sam Katiela: “We are extremely proud that we are now officially under the support of the Dubai Sports Council, which is chaired by HH. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Dubai Executive Council. This will push the tournament to a totally different level, giving it the awareness it deserves, because this is an event of Dubai and the UAE. This event represents the strengths, the spirit, and the passion for sport that the UAE is proud of… A message for the world that Dubai is home to some of the best, international, high class events in the world.”

For the second time in a row, Swiss Private Bank Julius Bär is the title sponsor for the tournament, as well as one of the team sponsors. Daniel Savary, Head of Eastern Mediterranean, Middle East and Africa (EMMEA), Bank Julius Bär: “We, at Julius Bär, have chosen to sponsor polo globally because of its dynamics and consciousness of tradition, which are in line with our values of always striving to achieve excellence. Therefore, we are delighted to showcase our affinity to the sport in the UAE through the sponsorship of the Julius Bär Beach Polo Cup for a second consecutive year and further highlight our commitment to the country, as well as the wider region.

The teams participating in the Julius Bär Beach Polo Cup Dubai 2014 presented by Cadillac will be announced soon.

More information: www.beachpolocup.com