In summer, the Santa María Polo Club will host one of the greatest tournament events of the international polo calendar, the Land Rover International Polo Tournament which will take place from July 25th to August 31st. Twelve teams will take part in the high goal matches, 14 teams in medium goal competitions and eight in low goal matches, with players from an estimated 17 countries, including five world-class players: Adolfo Cambiaso, Facundo Pieres, Juan Martin Nero, Gonzalo Pieres and David Stirling (all 10 goals). POLO+10 will also be present and report about this exciting tournament at first hand.
Increase of economic impact
This month the Santa María Polo Club begins with the preparations of the tournament, hosting more than 136 players and 1200 horses, requiring about 500 employees. The Land Rover International Polo Tournament is considered to be one of the world‘s top four tournaments. The economic impact for the region of San Roque and Sotogrande is estimated to be around 25 million Euros and a media return from the area as tourist destination is expected to be over 16 million Euros. The merit of sponsors should not remain unmentioned. In addition, in August, many personalities of world business gather in the Santa Maria Polo Club for this exceptional polo event.
During the tournament Sotogrande will attract high media attention, several international media teams of Europe will report on this special event. European sports media will report on this special event. ESPN, the most important sports channel in the USA and Latin America, will provide a live coverage, reaching more than 90 million households, a significant number for a polo event. The most important English magazines as well as media from Holland, Russia, Germany and Argentina will be present at this outstanding event.
A great future ahead
The Santa María Polo Club promotes a unique real estate and leisure project of South Europe, creating a high level standard residential area with a permanent residence for international polo patrons and a luxury hotel, aiming for strong economical impact and employment in the region. This project is a starting point for a new “Equestrian District” similar to the Wellington area in Florida (USA) or Pilar (Argentina), developing new polo and riding clubs as well as horse and riding activities to those already existing ones.